Privacy Policy

We take your privacy seriously. This policy explains what data we collect, how we use it, and your rights.

Last updated: April 15, 2025  ·  Effective date: April 15, 2025

Ludex Analytics, Inc. ("Ludex", "we", "us", or "our") operates the Ludex analytics platform (the "Service"). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or use our Service.

1. Information We Collect

1.1 Information you provide directly

When you create an account, contact us, or use our Service, we may collect:

  • Name, email address, and password when you register for an account
  • Company name, job title, and company size
  • Payment information (processed by Stripe — we do not store raw card numbers)
  • Communications you send to us, including support tickets and email correspondence
  • Feedback, survey responses, and testimonials you choose to provide

1.2 Information collected automatically

When you use our Service, we automatically collect:

  • Log data including IP address, browser type, pages visited, time spent, and referring URLs
  • Device information including operating system, hardware model, and unique device identifiers
  • Usage data about how you interact with the Service, features used, and queries run
  • Performance data including response times and error rates

1.3 Customer data you upload

When you connect data sources to Ludex, we process data you explicitly provide ("Customer Data"). We act as a data processor for Customer Data — you remain the data controller and determine how it is used within the Service. We do not access, sell, or use Customer Data for any purpose other than providing the Service to you.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Process transactions and send you related information
  • Send transactional emails (account activity, security alerts, billing)
  • Respond to your comments and questions and provide customer support
  • Send you technical notices, updates, and administrative messages
  • Monitor and analyze usage patterns to improve user experience
  • Detect and prevent fraudulent activity and abuse of our Service
  • Comply with legal obligations

With your consent, we may also use your information to send you marketing communications about our products and services. You can opt out of marketing communications at any time.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers: We share information with vendors who perform services on our behalf (cloud hosting, payment processing, email delivery, analytics). These providers are contractually prohibited from using your data for any purpose other than providing services to us.
  • Legal requirements: We may disclose information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, property, or safety, or that of our users or the public.
  • Business transfers: If Ludex is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice if this occurs.
  • With your consent: We may share information for any other purpose with your explicit consent.

4. Data Retention

We retain your account information for as long as your account is active or as needed to provide you services. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it by law or for legitimate business purposes (such as fraud prevention or dispute resolution).

Customer Data is retained according to your subscription terms. After account termination, we retain Customer Data in a read-only state for 30 days to enable export, after which it is permanently deleted.

5. Data Security

We implement industry-standard security measures to protect your information:

  • All data is encrypted at rest using AES-256
  • All data in transit is encrypted using TLS 1.3
  • Access to production systems is restricted to authorized employees and requires MFA
  • We conduct annual third-party security audits and penetration testing
  • We are SOC 2 Type II certified

No method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete personal information
  • Deletion: Request that we delete your personal information
  • Portability: Request your personal information in a machine-readable format
  • Objection: Object to certain processing of your personal information
  • Restriction: Request that we restrict processing of your personal information

To exercise any of these rights, please contact us at privacy@ludex.cc. We will respond to all requests within 30 days.

7. International Data Transfers

Ludex is headquartered in the United States. If you access our Service from outside the US, your information may be transferred to, stored, and processed in the US and other countries. We comply with applicable data transfer regulations including the EU-US Data Privacy Framework and Standard Contractual Clauses for transfers of personal data from the European Economic Area.

8. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. See our Cookie Policy for more details.

9. Children's Privacy

Our Service is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and, for material changes, by sending you an email notification. The "Last updated" date at the top of this policy indicates when it was last revised.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

  • Email: privacy@ludex.cc
  • Mail: Ludex Analytics, Inc., 1234 Congress Ave Suite 400, Austin, TX 78701, USA
  • For GDPR inquiries, our EU representative can be reached at: eu-privacy@ludex.cc